Approach

This untested concept required us to aid in the creation of a business model that would address the nature of the industry itself, while reflecting the needs of the new online buying market. We worked with the management team to create a strategy that accounted for the current delivery method of fine jewelry in the retail channel, and develop the revenue and profit models needed to make this a viable company.

We helped create and execute an investor plan for funding the company, recruited a founding management team, and enlisted appropriate partners and suppliers. Our collaboration with management led the funding effort to successful conclusion and resulted in Miadora receiving funding from a premier venture capital firm. They were also able to engage a major retailer as a critical distribution partner while creating the new business model in a highly change-resistant industry.